Luxury tour operator If Only are working to support their valued homeworking agents with dedicated events and webinars, following a year of incredible growth. The operator identified a need for enhanced training opportunities to share key information and keep agents up to date with news and product developments. As a result, they introduced ‘Webinar Wednesdays’, a monthly webinar update hosted by the If Only BDM team.
Although anyone can join these webinars, they have proved particularly popular with homeworkers, as a fantastic platform to get to know If Only better. Following the success of past webinars, which have seen over 80 agents tune in at a time, the team were keen to look at other ways to support homeworkers. As a result, the If Only Business Development Managers now have over 40 coffee and cake events scheduled from February to April across the UK and Ireland, exclusively for homeworkers.
Tracy Docherty, If Only Sales Director, talks about this latest effort to reach out to homeworkers: “At If Only, we absolutely recognise the value of our homeworkers and I’d like to personally thank them for all of their support over the course of the past year. We’ve seen incredible growth from Not Just Travel and the Independent Travel Experts in particular, who’s business has increased by over 500% in the past 12 months, with a great uptake from many others.
“We’re keen to grow this aspect of the business, and wanted to help homeworkers get to know their local BDM better as someone to turn to for support and advice. I shared a post on Facebook one day to see whether homeworkers would be interested in attending local events, and it generated an unprecedented response. We now have over 300 agents and counting signed up to the events, which will run until the end of April. I’d urge any homeworkers who haven’t already signed up join our If Only Facebook Partners Page to find out about their local events and join us for coffee, cake and a short presentation on all things If Only!”
That’s not the only thing If Only are offering homeworkers at present. Every single agent, homeworker or otherwise, has the chance to win a FAM trip every day during Peaks with the return of the operator’s popular ‘Win a FAM a day’ incentive. Every booking counts as one entry into the draw, with a whopping 5 entries when you book one of If Only’s Peaks partners: ifonly.co/wywh.
