The Norwegian cruise line reports their strongest month of trading, reflecting the growing demand for their voyages and highlighting the UK as one of their strongest markets.
UK agent-led bookings were a pillar in Hurtigruten’s UK strategy with trade booked revenue up over 80%.
Hurtigruten’s partnership with Channel 4 saw the launch of the travel docu-series ‘Lorraine Kelly’s Norwegian Odyssey’ which also boosted brand awareness and uplifted consumer interest for Hurtigruten.
Iain Powell, Chief Commercial Officer at Hurtigruten said, “We’re delighted with the way the year has started in the UK, delivering our best ever month of trading.” He added, “The sustained investment the UK team has made in building brand awareness and working closely with our valued trade partners is clearly paying off. This momentum is being felt across the whole business and gives us real confidence as we move through the rest of the year.”
