HotelPlanner Adds Lucid Travel to its Family of Brands

HotelPlanner has announced the acquisition of Lucid Travel, a travel management software company

HotelPlanner has announced the acquisition of Lucid Travel, a travel management software company that serves universities, sports teams, and event directors.

These market segments are core business segment and growth areas for HotelPlanner and areas in which the two companies share deep expertise plus operational synergies.

Lucid Travel was co-Founded in 2018 by CEO Ben Knosby and CTO Nick Karagiannis. The company’s software is currently used by more than 150 universities and 10,000+ teams. Under Ben and Nick’s leadership, Lucid Travel has experienced triple-digit growth year-over-year, which is a testament to their strategic vision and managerial talents.

“We’re proud to join the HotelPlanner team to supercharge growth across the sports, events, and university markets. With HotelPlanner’s vast network in sports and worldclass technology, we’re perfectly positioned to expand our reach and continue making sports team travel better.” says Ben Knosby & Nick Karagiannis, Co-founders, Lucid Travel.

“Partnering with Lucid Travel is very smart for our business and well-timed with the return of group and sports travel. This partnership plays to our mutual strengths, and it provides a runway for future growth. A Win-Win!” says Tim Hentschel, Co-founder & CEO, HotelPlanner.

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