Gold Medal are entering the peak booking period with a brand-new campaign – The Worldwide Holiday Sale 2024. Centred around their most popular destinations, resorts and airlines across the globe, and drawing on the expertise of the Gold Medal teams, The Worldwide Holiday Sale 2024 will arm travel agents with everything they require to entice their customers to travel the world this year and into 2025.
The campaign is supported by a dedicated micro-site and book, plus several agent booking incentives. The Gold Medal sales team will also be out on the road ready to promote the campaign far and wide with branded merchandise, supporting their agents in their busiest selling period. The printed brochures will land with 900 Gold Medal agents from 02 January along with details of exclusive booking incentives and where to find all supporting marketing materials.
The Worldwide Holiday Sale 2024 features Gold Medal’s top selling destinations including Dubai, Maldives, Mauritius, Sri Lanka, Seychelles, Orlando, New York, Mexico, Africa, Australia and around the world.
To celebrate the launch of The Worldwide Holiday Sale 2024 January sees the return of Gold Medal’s most engaged incentive to date, The Gold Medal Grand Giveaway. One lucky agent per week will win £1,000 Farebank Rewards, for bookings made between 02 January – 29 February 2024.
In addition, throughout January and February, all bookings made with Gold Medal will be entered into a weekly prize draw to win luxury gifts. January’s themed prizes will be based on wellness and detox, whilst February will focus on wine hampers and restaurant vouchers.
To be in with a chance of winning one of these top prizes, agents must make a Gold Medal package booking between 02 January – 29 February 2024, and send their name and booking reference to win@goldmedal.co.uk.
As always, agents will earn Farebank Rewards on every booking they make with Gold Medal.
Sarah Lancashire, Marketing Director dnata Travel Group UK, shared: “The Worldwide Holiday Sale is exactly what it says it is, top offers for destinations all around the world. At Gold Medal, we know that this is what we do best and what agents both want and need – with over 45 years’ experience, dedicated in-house teams and over 10,000 trusted supplier partners supporting us, we are perfectly positioned to enter January peaks stronger than ever before.”
