Gold Medal and Pure Luxury Provides a Hat Trick of Tools for Agents this January Plus Double Awards

With the Peaks selling period in full swing Gold Medal is giving travel agents even more help to secure bookings with the launch of two new mini brochures, a customer magazine and access to DOUBLE Farebank Rewards on all package bookings

With the Peaks selling period in full swing Gold Medal is giving travel agents even more help to secure bookings with the launch of two new mini brochures, a customer magazine and access to DOUBLE Farebank Rewards on all package bookings.

A new 40-page Worldwide Holiday Sale mini brochure – highlighting some of the operator’s hottest deals ­– landed in stores at the beginning of January. It includes more than 90 hand-picked special offers and 21 day tours and attractions in destinations around the globe.

The targeted publication features a selection of products that are new to the Gold Medal brochure portfolio. Debutants includes the luxurious Marsa Malaz Kempinski, located on The Pearl – Doha; Fair House Villas and Spa, Koh Samui, Thailand; and AAT Kings’ seven-day Great Ocean Road and Kangaroo Island Escape guided tour.

Also featured are a selection of much-loved Gold Medal top-sellers – all at market-leading prices.

For example, three nights at the Luxor Resort and Casino Las Vegas leads in at from £629 per person with daily food and beverage credit; while a family deal at the Atlantis The Palm, Dubai is available from £589 per person for three nights, offering a saving of up to £765 per person. All holiday offers are priced with leading scheduled airlines flying from London, Manchester and Scotland.

As an extra support, the launch is being backed up with a new issue of Gold Medal’s popular Worldwide Travel Magazine, designed to give customers a host of inspirational ideas for their next holiday adventure. Written by the operator’s own destination experts, the publication features New Zealand, the Caribbean, Dubai, Las Vegas and Canada’s spectacular Rocky Mountaineer rail tour.

Kerry Gallagher, marketing director Gold Medal, commented: “January is always a very busy month for the trade, but we know from experience our Worldwide Holiday Sale brochure cuts through the noise every year.

“Agents are confident that Gold Medal always leads the way in terms of product choice and competitive pricing, and this year is no exception. Our Worldwide Travel Magazine is a particularly effective sales tool that sits alongside the sale brochure and using it is a great way to spark a conversation with clients.”

Both the brochure and magazine will be distributed in early January to more than 1,500 retailers across the country. As an extra incentive, Gold Medal package bookings made until January 31 2020 will qualify for DOUBLE Farebank Rewards.

The news comes on hot on the heels of the launch of the ten new Gold Medal brochures (launched in early December 2019) and the roll out of the exclusive PEAKS campaign, which like last year will offer agents rare access to a high-profile music event and the chance to win one of 36 places on the latest MEGA FAM.

At the same time, PURE LUXURY has produced a 40-page Limited Edition Luxury Offers brochure for its top-performing 200 luxury agents.
Featuring 74 worldwide luxury holiday offers – and again priced from London, Manchester and Scotland, a first for PURE LUXURY – the brochure comes hot on the heels of the fully transactional PURE LUXURY agent website launched in December.

Four luxury cruise itineraries are included, along with offers such as seven nights at Shangri-La’s Rasa Ria Resort & Spa, Borneo from £1,089 per person with breakfast, two free nights, free room upgrade and resort credit. Caesars Palace Bluewaters Dubai makes its debut in the programme, with a three-night half-board stay priced from £799 per person, a saving of £740 per person.

Again, agents will automatically earn increased Farebank Rewards on all PURE LUXURY package bookings made until 31 January 2020. Rewards are based on the value of the booking and agents can earn up to £500 per booking.
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For further information and full details of the incentive visit www.goldmedal.co.uk

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