Global Travel Group Announces New Marketing Software for Agents

Global Travel Group has announced additions to its software and tools available to members

Global Travel Group has announced additions to its software and tools available to members at an exclusive rate following a new partnership with leading travel technology company Net Effect.

As part of the agreement, members will have the option to subscribe to a host of products all designed to streamline efficiencies for their own marketing and customer relations activities and drive sales.

The new products are available now to Global Travel Group members and on sign-up, they will have access to full training and ongoing support to ensure they are able to use the software to its full potential.

The products available are:

Promote Marketing Suite – delivers live operator offers which members can select to advertise via their own marketing channels including website, social media, email marketing and TV slideshows

Tripquote – Members can build professionally branded quotes which can then be communicated to customers via e-mail or SMS
Integrated CRM Marketing – A tool to enable members to manage their customer communications to produce relevant and engaging e-mail offers in real time

Reviews – Facilitates the collection and display of Google and Facebook reviews on members’ websites

Global Travel Group commercial director Cherie Richards commented: “This new partnership has been developed in response to the needs and feedback of our member agents. We have worked closely with the Net Effect team to ensure we offer a range of tools that work to not only meet agents’ particular business goals, but also directly build customer engagement and trust and in turn support bookings.”

Steve Rushton, Net Effect added: “We are delighted to be working with Global Travel Group to support their members with easy and simple marketing tools to enable them to attract, nurture and convert more clients. As a marketing software systems developer, we focus entirely on supporting the independent specialist travel agency sector and look forward to supporting Global members.”