With milestone and achievement-based holidays proving popular among travellers looking to make the most of their next holiday, G Adventures’ month-long ‘Active campaign’ has been helping agents to brush up on their knowledge of the best active adventures in order to help capture this new demand.
Running throughout March, the campaign included a 15% discount across G Adventures’ Active tours, radio programmes on Travel.Radio’s The Adventure Hour with Brian Young dedicated to active experiences, and weekly webinars, which celebrated lesser-known active experiences across Europe, including hiking in Madeira and Ibiza, as well as iconic treks further afield such as the Inca Trail, Kilimanjaro and Everest Basecamp. With hundreds of agents tuning in over the month to learn more about active travel, G Adventures also rewarded agents who took advantage of the training with five amazing trip giveaways.
Stu Darnley, National Sales Manager for G Adventures said the campaign attracted a number of agents who were new to adventure travel, as they recognised the opportunity among travellers seeking this style of holiday.
“Whether it’s lockdowns making people want to get out and be active or a new found love of walking, it’s clear to see that travellers are shifting their holidays in favour of more active experiences. With 28% of British travellers saying they plan to take an active break as part of their next international holiday, there’s a real opportunity for agents to get a slice of this pie.
“We’ve had fun training our agents on some of our most popular, and also lesser-known active adventures and it’s been great to see some new faces joining, as agents look to diversify the types of holidays they offer their customers. A big congratulations goes to Donna, Nigel, Laura, Harry and Tom for winning a spot on one of our upcoming European adventures- we’re excited to see our agents back out on the road again soon,” Darnley continued.
The five lucky agents who won trips across Europe were Donna Grasby from Hays Travel, Nigel Murgatroyd from Gold Medal, Laura Wilkinson from The Holiday Village, Harry Queensferry Dulger from Queensferry Travel and Tom King from Audley Travel.
Nigel Murgatroyd – Gold Medal
Trip won: Croatia Sailing
“I’ve been working for Gold Medal for 13 years and, after the recent G Adventures webinars, I am so excited to be able to offer some of these fantastic new trips to my clients. They opened up a whole new world of touring opportunities to see some amazing countries in a unique and personal way. I can’t wait to join the G Adventures Croatia Sailing trip – I’m really looking forward to experiencing this part of Europe, which is somewhere I haven’t visited before, and doing so on board a sailing boat will be stunning.”
Donna Grasby – Hays Travel
Trip won: Burgundy River Cruise
“The webinars were so full of information about what my customers could do whilst on a G Adventures tour. They left me feeling confident in the services and product on offer and so excited to go and let the world know what G Adventures are doing for sustainable travel.”
Laura Wilkinson – The Holiday Village
Trip won: Sailing the Canary Islands
“I’ve already learnt so much from the trainings, and what I really love is that the G Adventures team have been on some of the trips and were able to give first hand knowledge, sharing their own experience. I’m so excited to try out a sailing holiday as it’s something I’ve never done before. The itinerary sounds great and, right now, thinking about swimming and snorkelling right off the boat just sounds perfect!”
Harry Queensferry Dulger – Queensferry Travel
Trip won: Sailing the Canary Islands
“I found the G Adventures webinars to be very informative – I’ve learnt a lot about community tourism, safe travel protocols and private group adventures. I particularly like the unique style of off-the-beaten-track travel providing an authentic experience, allowing our customers to really experience a destination. The fact that detailed tour information, including itineraries and media content, has also been made available for agents to download and share on social media with potential customers is excellent. I’m really excited for my yacht adventure around the Canary Islands. I’m looking forward to visiting La Gomera, Tenerife and Santa Cruz, exploring the sites and enjoying lots of delicious fresh seafood!”
Tom King – Audley Travel
Trip Won: Corfu Trail Hiking Highlights
“What a fantastic surprise!! Corfu’s scenery looks absolutely stunning – I can’t wait to get there and start exploring! Thanks G Adventures – it’s brilliant to have a holiday to look forward to after the challenges of the last 12 months.”