easyJet holidays has marked the end of its biggest ever out-of-home marketing investment, taking over nine UK airports with stunning holiday imagery and orange branding.
Travellers making their way through Belfast International, Birmingham, Manchester, Edinburgh, Glasgow, London Stansted, London Luton, London Gatwick and Bristol be inspired to explore easyJet’s brilliant holidays at unbeatable prices. The tour operator has branded 6 of the UK’s largest airports with a year-long commitment, in addition to the three-year commitment with Gatwick.
Media agency mSix&Partners, alongside their OOH partners Kinetic, have delivered the branding projects, which include the largest airside advertising site at Belfast international, the largest airport outdoor site in Manchester opposite terminal 3, and a car park takeover at Birmingham Airport, where easyJet has just announced its brand new base.
Chris Brown, Head of Marketing at easyJet holidays said “We’re delighted to have invested in our biggest ever out-of-home branding takeover in airports across the UK. As the UK’s fastest growing holiday company, we want to reach holidaymakers, sun-worshippers and city explorers, and let them know about our brilliant holidays at unbeatable prices.“We’re looking forward to a future of continued commitments to marketing investment and partnerships with our airports.”