It will use ATCORE Group’s reservation and distribution platform, Atcom, to power its bookings. Atcom already powers global travel brands including TUI, Thomas Cook, Center Parcs, SAGA, FTI and DER Touristik, taking over £12 billion in bookings a year.
The partnership announcement comes a year after TUI Managing Director of Product and Purchasing Garry Wilson joined easyJet Holidays as Chief Executive.
He was brought in to boost package sales, with easyJet CEO Johan Lundgren promising to invest more in the holiday division, in order to be able to compete better with TUI and Thomas Cook.
At the time, Lundgren said: “EasyJet entered the holidays market a few years ago but hasn’t taken advantage of the opportunities it has in this area.
“EasyJet has Europe’s largest leisure network from primary airports to leisure destinations, a well-loved, trusted brand, a cost advantage over the leading competitors and a customer base with high spending power.
“EasyJet Holidays can use this platform and easyJet’s scale to capture a significant share of the market.” EasyJet Holidays offers city, beach and ski packages from the UK, Switzerland, Germany, Italy, Spain, France and the Netherlands to more than 1,450 destinations in 30 different countries across the easyJet network.
