The appointment comes as Domes enters its most ambitious year to date. In 2026 alone, the group will open five new properties across Greece, Spain and Portugal, adding significant bed stock to a portfolio that now spans five distinct brands (Domes Reserves, Domes Originals, Domes Noruz, Domes Finds and Aulūs by Domes.)
As Domes expands its footprint across Europe, the business continues to evolve its commercial model to support multiple high-growth markets. The appointment ensures dedicated leadership in the UK & Ireland, enabling the brand to build on its strong market position while accelerating further growth.
Craig joins from Kerzner International, where he led the UK and Scandinavia markets to sustained double-digit growth and built the region as a sales leader for a multi-brand/property portfolio (including One&Only and Atlantis brands). He brings more than two decades of experience in luxury travel sales, strategic partnerships, and trade marketing.
Craig will lead the existing UK and Ireland team, focusing on scaling trade partnerships further, elevating the brand’s luxury positioning, and driving revenue growth through tour operators, consortia, luxury agencies, and airline partners.
Manos Vatzolas, Group Commercial Director, said: “We have built something exceptional in the UK over the past twenty years – strong relationships, consistent commercial performance, an amazing team and a reputation as one of the easiest hospitality brands to work with. Craig’s job is to take this further.
With five new properties opening this year and clear ambitions across Europe, we needed a regional leader who could match our pace. Craig’s track record and the respect he carries in this market made him an obvious choice. I’m looking forward to working alongside him as we enter this next phase.”
Craig Jeffs, Head of Sales, UK & Ireland, said: “Domes has built a remarkable platform in this market with trusted relationships, a loyal partner network, and a brand that delivers. My focus is to build on that foundation and elevate its positioning further as the portfolio expands.
Joining at a moment of such growth and real momentum behind the business is an opportunity I couldn’t pass up. I’m looking forward to reconnecting with partners and showing them what’s next.”
