Dnata Travel Group UK’s B2B brands Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys plan to take January peaks by storm with four standalone, brand specific campaigns with supporting books, launching 02 January and running until 29 February. As always, the brands have launched their campaigns with several market-leading booking incentives for their agents:
Gold Medal – The Worldwide Holiday Sale 2024
Centred around their most popular destinations, resorts and airlines across the globe, and drawing on the expertise of the Gold Medal teams, The Worldwide Holiday Sale 2024 will arm travel agents with everything they require to entice their customers to travel the world this year and into 2025.
To celebrate the launch of The Worldwide Holiday Sale 2024, January sees the return of Gold Medal’s most engaged incentive to date, The Gold Medal Grand Giveaway. One lucky agent per week will win £1,000 Farebank Rewards, for bookings made between 02 January – 29 February 2024.
Pure Luxury – Travel Trends 2024
Featuring 65 luxury properties, the campaign is broken down into eight hand-selected themes: Beach Retreats, Romantic Escapes, All-Inclusive, Newcomers, Wellness, Epicurean Escapes, Wanderlust and Family Holidays.
Following the success and popularity amongst agents for their 2023 campaign, Pure Luxury have reimagined the same thematic style for 2024 with updated inspiration, a fresh look and feel, and a
significant number of additional offers. Plus, an even bigger 84-page book, available in both print and digital.
Pure Luxury are celebrating the launch of Travel Trends 2024, by giving agents the chance to win one of eight places on two ultra-luxury FAM trips – one travelling east and one travelling west in
2024. Agents could be joining Pure Luxury on the beautiful west coast of Mexico in partnership with One&Only Resorts and AeroMexico, or on the idyllic island paradise of Mauritius.
Cruise Plus – Worldwide Sale 2024/2025
This campaign from Cruise Plus features the very best in worldwide Ocean, Luxury, River and Expedition cruising, combined with an extensive array of ground and touring product to create
bespoke itineraries. The campaign features 28 tailormade cruise and stay itineraries across Cruise Plus’s most beloved destinations: the Caribbean, Europe, Asia, Australia, New Zealand & South Pacific, Alaska, South America, Middle East, Africa and Indian Ocean.
When agents book with Cruise Plus between 02 January – 29 February they can be in with a chance of winning one of five places on a Luxury by Cruise Plus FAM trip, in partnership with Explora
Journeys. This incredible FAM trip embarks at Vancouver and disembarks at LA, with a stop at San Francisco along the way. In addition, when making a Cruise Plus booking agents can enter to win a seven-day Arabian cruising holiday for two with MSC, staying in a Balcony Cabin.
Incredible Journeys – Little Book of Incredible Journeys
Incredible Journeys are proud to be working in collaboration with their esteemed touring partners on their latest campaign – Little Book of Incredible Journeys, combining experiences they offer with an extensive array of scheduled air and exceptional ground product to create bespoke itineraries. The supporting 76-page book features 32 expertly curated tours to Incredible Journeys’ top
destinations including Far East, Africa, Latin America, Indian Ocean, Australia & New Zealand, USA & Canada, Europe and Arabia & North Africa.
Agents can win one of three amazing touring holidays with Incredible Journeys. They have teamed up with their touring partners to provide a Marrakesh and the Coast tour from G Adventures; a Best of Greece tour from Trafalgar; and a Vietnam Express tour courtesy of Intrepid. Bookings made with G Adventures, Trafalgar or Intrepid will receive an extra entry to the prize draw.
In addition, throughout January and February, all bookings made with Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys will be entered into a weekly prize draw to win luxury gifts.
January’s themed prizes will be based on wellness and detox, whilst February will focus on wine hampers and restaurant vouchers.
