Cruise Line Holds Its First-Ever Trade Conference

Fred. Olsen Cruise Lines has hosted its first dedicated Travel Trade conference in over a decade, at The Belfry Hotel & Resort in Sutton Coldfield, near Birmingham

The aim of the ‘Closer 2018’ Trade Conference was to provide the Trade with a more detailed understanding of Fred. Olsen, its product, mission, unique selling points, and to give a general update on developments within the cruise line.

The highly successful two-day ‘Closer 2018’ trade event was free to attend, and attracted over 150 delegates, from a wide range of travel agents and tour operators across the UK, as well as a number of non-UK resellers. It was led by Mike Evans, Fred. Olsen’s Head of Sales, supported by event specialists Dellar Davies, and involved the cruise line’s Directors and senior management team, including Kate Wooldridge, Sales and Communications Manager, who acted as moderator.

Mike Evans, Head of Sales for Fred. Olsen Cruise Lines, said: “We would like to thank our Trade partners for being so supportive of our ‘Closer 2018’ Conference; we could not have done it without your enthusiasm and input.

“The main reasons behind hosting this ambitious ‘Closer 2018’ Trade Conference were firstly, that we wanted to give our trade partners more of an insight into the new ‘Fred. Olsen difference’, and to highlight the extensive upgrades to our fleet.

“We also hoped to change the trade’s perception of what we do and who we are, as a business. By selling the differences that make Fred. Olsen so attractive to our core market of over-55s, who analysis shows are now ‘healthier, wealthier and fitter than ever before’, our trade partners can bring significant financial rewards to their business.

“In my opinion, we have achieved our objectives, and more. I hope that those who attended the Conference will also agree.”