Craig Davidson, known for his former role with Jet2holidays as trade sales manager, has launched a new venture, FlexiReps.
Flexi Reps mission is to support brands in raising awareness to their customer base looking to raise brand awareness, launch new products or have a specific campaign to promote.
Craig, who left Jet2holidays after a four year career with the company in July, was provoked to start on his new venture having seen the devastating impact that the Covid-19 pandemic had on travel firms.
Speaking to NI Travel News, Craig said: “Flexi Reps looks forward to serving the Northern Ireland Travel Trade community with news and updates from its many Travel Trade Partners in the coming months and years.
“We look forward to bringing everyone updates at the Big Travel Trade Event in September, Travel Agents will be more important than ever before to get the public flying safely and confident in all the extra information they will now require to make an informed travel purchase. Flexi Reps will be that bridge between suppliers and frontline Travel Agent staff.”
FlexiReps has pledged to donate 10% of all profits to Abta Lifeline in the first 24 months and will select a new trade charity to support each year thereafter.
ITE travel agent Kelly Freeth who has 20 years experience as an agent will become the company’s office manager, while her husband, Andy who is the former chief executive of If Only and managing director of dnata UK, will support as a non-executive director.
