A travel industry led campaign to thank key workers for their pandemic efforts has been launched in the UK.
Give Them A Break (GTAB) is a not-for-profit campaign created by sustainable tourism expert, Rachel McCaffery.
It launches this week with a call for donations to its charity fund, which will be used to make thousands of holidays and days out available for key workers to enjoy when lockdown restrictions ease.
McCaffery said: “Week after week the Great British public has shown their appreciation for those who have helped us, healed us and held the country together since the pandemic began.
“Although we may not be clapping for carers anymore, our key workers should still be recognised for the effort and sacrifices they’ve made, and will need a break when this is all over.
“We believe that now’s the time to do something practical so we’re calling on everyone to show their gratitude once more and donate to our fund.
“By the end of this, with the help of the British public and the UK travel industry, we aim to provide 10,000 days out, breaks and holidays for the key workers who have done so much for us all.
“The response of the travel and tourism industry so far has been great, but the more holidays, domestic tourist attraction operators and UK experiences we can offer, the better. So we’re also urging businesses to contact us so we can talk about how they can be involved.”
Brands that have already signed up to take part include Abercrombie & Kent, Alpharooms, Dragoman, Elegant Holidays, Elite Island Resorts, Hyatt, Intrepid Travel, Neo Travel, Sanctuary Retreats, The Nation Unites (the visitor attractions scheme for NHS workers), Teletext Holidays, TravelLocal, Transindus, Travelbag, Travel Republic and USAirtours, with further names being added daily.
Any travel brands operating in the UK or overseas who are interested in getting involved can reach the GTAB team at hello@givethemabreak.org.
