COVID-19: Advantage Calls for “Consistent Clear Messaging”

Advantage Partnership Chief Executive calls for "consistent clear messaging and guidelines"

Following the recent news about the proposal to come up with so-called “air bridges” between the UK and destinations where the coronavirus outbreak is under control was backed by the transport secretary, Advantage Travel Partnership’s Chief Executive Officer, Julia Lo Bue-Said said: “We are supportive of the concept of Air Bridges as they could provide the first positive step forward the travel industry.

“If the government is considering the application of Air Bridges to restart the travel economy in a controlled and supported manner, we ask that the government provides consistent clear messaging and guidelines that both businesses and consumers can understand and follow. The strategy needs to be holistic so it works for the many businesses that make up our sector. Clarity and a unified approach will help restore confidence in consumers and those who travel for business.”