Chris’ remit will include the group’s brands Inspiring Travel Company, Rainbow Tours, Regent Holidays and Spectate.
He will work alongside Gary Bates, who is currently responsible for sales across the south of England. Both teams are supported by Abi Hyslop, head of trade relations.
Redfern, who has also previously worked at Jet2holidays and Palladium Hotels, said he was excited to be joining “at an exciting time within the company’s growth”.
The announcement follows ITC Travel Group’s recent appointment of Jason Hilton as Sales Director.