Celebrity Cruises have today (30 May 2022) announced that Lisa Rose has been appointed Director of Marketing for the EMEA region of the luxury travel company.
Lisa will report into Jo Rzymowska, VP & Managing Director Celebrity Cruises, EMEA. She joins on Monday 30th May, and will oversee all aspects of Brand, Marketing and PR for Celebrity Cruises’ EMEA region.
Lisa joins from Expedia Group, where she served as Senior Director, Expedia Brand Strategy and before that Senior Director of both Marketing & Propositions and Global Loyalty for Hotels.com. She has led teams across a range of marketing disciplines including SEO, Customer Insights, Mobile Marketing and Brand Strategy, and has been instrumental in defining compelling propositions to drive long-term customer engagement.
A commercially astute marketing leader, with over 10 years’ experience in the travel industry, Lisa brings a combination of strategic thinking and the ability to drive and deliver results across teams as well as a wealth of experience in defining brand priorities and delivering successful campaigns.
Lisa joins at an exciting time for the cruise line having just launched third ship in the transformative Edge Series, Celebrity Beyond, out of Southampton, demonstrating huge confidence in the EMEA region. For the first time, the brand also benefits from six ships sailing in Europe this summer, including Beyond’s game-changing sisters, Celebrity Edge and Celebrity Apex. Lisa’s appointment will focus on all aspects of marketing for the brand, driving forward the line’s luxury proposition and reaching new audiences across the region.
“The past year has been historic for Celebrity as we relaunched our fleet and more recently, marked the introduction of Celebrity Beyond in April”, said Jo Rzymowska. “Lisa is joining at an incredibly exciting time and we are equally excited to welcome Lisa to the team. Her long-term vision, strategic thinking and strong leadership align with Celebrity Cruises and our commitment to growth and innovation in the travel industry. I am so pleased to welcome Lisa to the Senior Leadership Team and look forward to her contribution as we continue to trail-blaze the future of luxury cruising.”
“I’m ecstatic to be joining this forward-thinking luxury holiday brand at a pivotal time for the travel industry”, added Lisa Rose. “As a marketer, working with a brand that is celebrated for delivering outstanding luxury experiences is an exciting premise. As consumer demand returns, along with significant brand investment into new ships to attract new types of consumers to cruising, the potential for growth is hugely exciting.”
Prior to joining Expedia Group, Lisa spent 8 years across roles at British Sky Broadcasting and Diageo.
