Nominated and judged by airlines, the World Routes Marketing Awards is highly regarded in the aviation industry for recognising the outstanding marketing services that have supported the launch of new air routes or the development of existing services.
As well as being named Overall Winner Brussels also won the 20-50 Million Passengers category. It was recognised for passing the 25 million passenger mark for the first time in the airport’s history, despite being located in the most competitive region of Europe.
Léon Verhallen, Head of Aviation Development at Brussels Airport, said: “Our submission was about the way we work and the way we support our airlines so we’re delighted that this has made the difference and been recognised. We have secured a host of new airlines and destinations over the past year, as well as frequency increases from existing clients, and this is a fantastic achievement for the whole team.”
Cork Airport, which took home the award for an airport Under 4 Million Passengers was congratulated for its third consecutive year of growth. 2017 saw the launch of the airport’s first ever intercontinental route, with a new year-round Norwegian service to Boston/Providence. Norwegian’s CEO Bjorn Kjos said that the strong marketing executed by Cork Airport for both its inbound and outbound markets has since ensured the route’s success.
Albrecht Dürer Airport Nürnberg was awarded the prize for an airport of 4-20 Million Passengers, having seen growth of 20 percent in 2017/18 despite the demise of Air Berlin.
The award for an airport with Over 50 Million Passengers was won by Singapore Changi Airport, which has truly had a milestone year – passing the 60 million passenger mark in 2017 and seeing double-digit growth from China and India (12 percent and 16 percent respectively), gaining 11 new city links, launching the world’s longest LLC carrier route with Norwegian to London Gatwick, as well as opening their fourth terminal in August 2018 and being named SkytraxWorld’s Best Airport Award for 6th consecutive year.
The Destination award was won by the Canary Island Tourist Board – Promotur, which oversaw a record 151 new routes in 2017.
Airports and individuals were shortlisted either though the number of airline votes they received via Routesonline or by achieving passenger and seat capacity growth based on schedules data were asked to prepare a submission to be judged by a panel of airline representatives. The airline judges study the submissions and provide scores against a criteria – their combined scores determine the winners.
