Booking.com Wins Trademark Battle

Booking.com has won a long battle to trademark its name

Booking.com has won its long fight to protect its brand name.

The OTA first tried to trademark the name nine years ago but was repeatedly denied by the US Patent and Trademark Office, which claimed it was too generic.

The US Supreme Court overruled that, contending it is sufficiently unique with the dot com suffix and merits trademark protection.

Booking.com spokesperson Kimberly Soward said: “The ruling ‘demonstrates that the US legal system has the capacity to evolve in order to reflect the digital world we are all living in.”

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