Newly released figures from Barbados Tourism Marketing Inc show that the UK maintained its place as the biggest producing market of visitors to Barbados in the first half of 2018, with 150,225 arrivals – an increase of three per cent for the same period in 2017.
More widely, the island is continuing its path of positive growth and attracted a total of 465,516 stayover visitors for the period of January to August 2018 2.6 per cent year on year.
CEO of the Barbados Tourism Marketing, William ‘Billy’ Griffith congratulated the tourism players who contributed to the destination’s growth.
He said: “There’s pressure to keep improving and to remain competitive as we continue to grow our brand. We must be strategic in our efforts, and now, more than ever, we must focus on our key relationships. Which is why over the next six months, you will see us working even more closely with our partners to ensure these trends continue through the upcoming winter period and beyond.”
Last December, the BTMI joined with the Grantley Adams International Airport (GAIA) to welcome Virgin Atlantic’s new London Heathrow twice-weekly service to Barbados, which will recommence in the coming winter 2018/19 season.
Newcomer Thomas Cook will also recommence its direct weekly service from London Gatwick this winter 2018/19, which ran successfully through winter 2017/2018.
In addition to the increased airlift, the island’s new attractions have played a role in boosting 2018 arrival numbers.
Griffiths explained: “We are mindful of the continuous need for refreshing and invigorating our product offerings while preserving the elements of the Barbados experience that keep our repeat guest rate so high. New attractions like Rihanna Drive and Nikki Beach, or even Hugo’s restaurant, go a long way in showing that Barbados is committed to maintaining its position as a superior holiday destination.”
Scheduled to open in December 2018 on Brown’s Beach Barbados, the world’ first beach departure lounge will include a private air-conditioned lounge, premium bathroom and showering facilities, a beach-friendly bar and restaurant and a Virgin Atlantic check-in all nestled on one of the most beautiful beaches in Barbados. This world first concept, created by Virgin Holidays has been designed to maximise the last day abroad for holidaymakers.
