For the third consecutive year, Avis Budget Group sponsored the guided cycling tour at the ABTA Convention which was held this year in Tokyo, Japan. The event raised over £2,000 for ABTA Lifeline.
The bike ride was hugely popular and all 50 spaces were filled, with the travel professionals soaking up the sights around Tokyo’s Imperial Palace Gardens ahead of the annual conference, where 400 senior travel leaders gathered to listen to industry experts discuss future travel trends and debate on current topics the industry is facing, whilst networking and discussing future travel innovations.
ABTA Lifeline is ABTA’s charitable trust and is there to provide support to members during times of personal crisis. At the Convention the charity launched its appeal to raise vital funds to help former Thomas Cook staff who had been made redundant.
Avis Budget Group’s International’s director travel and partnerships Jeanette Harper said: “We’re really proud to be longstanding sponsors of the annual charity ride and ongoing supporters of ABTA Lifeline. ABTA Lifeline is a fantastic organisation that helps so many of our colleagues in the travel industry at times when they need it most.”
The bike ride is one of a number of activities that Avis Budget Group has supported, and over the course of a year the company has helped to raise £6,000 for the charitable cause.
All bikes were electric and riders wore branded Avis Budget Group and ABTA Lifeline t-shirts as they rode through the streets of Tokyo, Kitanomaru Park, Hachobori, Nihombashi and alongside the Sumida River. The cycle ride is now becoming a highlight of the convention which next year will take place in Marrakech.