The aim of the visit was to showcase some of the many visitor attractions and experiences on offer here – so that when they return home, the travel agents will be better informed to advise their clients when planning and booking their holidays to Northern Ireland.
The trip was also a good opportunity to highlight ease of access to the island of Ireland from Vietnam, Thailand, Singapore and Malaysia – with Etihad Airways via Abu Dhabi.
The group’s programme included Titanic Belfast and SS Nomadic, as well as a fun ‘Winterfell’ experience at Castle Ward.
“We are delighted to have the opportunity to showcase Northern Ireland to this group of Asian travel agents,” said David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound. “There is really no substitute for being able to come here and experience what Northern Ireland has to offer at first-hand. Our aim is that when these travel agents return home, they will be really enthusiastic about the destination, helping to secure a greater share of their business for Northern Ireland.”