Following significant investment and expansion of APT’s team, the newly created role grows the trade-first river cruise and escorted touring operator’s sales support further

As part of its ongoing commitment to travel agents, river cruise and touring specialist APT has announced the appointment of Holly Piggott to the newly created role of Sales Executive, to support the operator’s expanded sales team and key partners at a time of exciting growth for the company.

Holly has been part of the APT family since 2019, so brings a detailed understanding of the luxury APT and flexible, four-star Travelmarvel brands, their trade partners, and customers to the role.

First joining the company as a Reservations Consultant, Holly has worked closely with the trade, handling their enquiries and helping agents to maximise sales opportunities. Eager to develop within the business, Holly’s professionalism and attention to detail saw her promoted to After Sales Team Leader, where she excelled in enhancing the customer experience, and developed a keen understanding of what is needed to deliver service of the highest standard.

Previously Holly was Branch Manager of Thomas Cook’s Chesham store, adding great insight into the day-to-day needs of APT’s travel agent partners to her skillset and making her perfectly placed to fulfil this new role.

Brad Bennetts, Head of Sales & Business Development for APT & Travelmarvel said: “Holly has been an integral member of the team since joining APT in 2019 and won APT ‘Employee of the Year’ in 2021. Now part of our expanded sales team, Holly will support our BDMs as we drive forward our trade sales strategy and bring a wealth of forthcoming and exciting new product innovations to market. She will help with the organisation of key events for the trade, with the development of new training, the distribution of sales and marketing assets, as well as gathering market intelligence to help us better serve our valued agent partners.”

Agents can find more information about APT & Travelmarvel at www.aptouring.co.uk, and access sales and marketing assets at www.APTAgentClub.co.uk