APT continues the aggressive expansion of its trade support team with the announcement of a Business Development Manager role, wholly dedicated to Homeworkers for the very first time in the operator’s history.
Becky Baumbach – who is highly-regarded in the industry, an experienced member of the APT & Travelmarvel team, and who has served as the operator’s Business Development Manager for more than four years – will take on the position from 1 December 2022 to develops sales, relationships and opportunities in partnership with homeworking agents. APT recognises that homeworking is a pivotal and thriving part of the industry, and the new role acknowledges the vast potential that Homeworkers have to play in the future of the sector, and their importance in the ongoing evolution of the 95-year-old business.
To support APT’s homeworking community more closely than ever before, the new role will include the leading of an extensive training programme and creating customer and engagement events to help enhance sales conversions for agents. Reporting into APT & Travelmarvel’s Head of Sales & Business Development, Brad Bennetts, Becky will engage the relevant head offices and support them with marketing and sales campaigns to increase their business and revenues at an exciting time of growth for the line, and the sector.
“As we all seek more flexibility in our working lives, homeworking has exploded post-pandemic”, said Brad Bennetts, Head of Sales & Business Development for APT & Travelmarvel, UK & Europe.
“We recognise that homeworking agents are an integral part of our industry, and of our business, and we want to ensure that they are equipped with all the necessary support to thrive and capitalise on the outstanding opportunity that the APT & Travelmarvel products offer. Offering superb new ships, some of the most exciting cruising and touring products in the market, and fantastic, value-add offers, we are making sure that Homeworkers have access to the best resources for their sales success. Becky is the perfect person to drive this forward.”
APT has reported record sales and continues to innovate in the sector, having recently launched new Travelmarvel Contemporary Ships in Europe, an overwhelmingly successful yachting programme in Croatia, and by moving into Egypt, Jordan & Israel for the first time. The operator’s expansion into new destinations and launch of new ships will continue in 2023.
For more information about APT’s agent and Homeworker resources, visit www.APTAgentClub.co.uk. Agents can explore APT & Travelmarvel’s multi-award-winning river, small ship and expedition cruising, and touring products at www.aptouring.co.uk.
