Andy Freeth’s new role within inspire My Holiday will be giving strategic guidance and assistance in raising awareness of the brand.
Olly Lomas launched the platform in 2019 which partners with several holiday companies including TUI, One&Only Resorts, JA Resorts, Value Added Travel & Aurora Expeditions. With unique website visitor numbers expected to exceed 530,000 in the coming 12 months.
Olly said: “I have known Andy for many years, he brings a wealth of experience in business development and has a great energy. I know we will achieve fantastic results with his help and have some fun along the way. We are delivering cost effective traffic to many travel brands and our unique search function is proving so popular with consumers that we are already seeing a high number of repeat visitors.”
Andy added: “Olly and the team have got a great business and I look forward to working with them to achieve their goals and continue to enhance the site. Olly’s passion, product knowledge and work ethic are exceptional and I’m confident that together we can deliver web traffic to many more travel partners at a very reasonable cost. I look forward to speaking to new partners on this project over the coming weeks.”
“Consumers on average visit 38 websites to research and book their trip, with 43% of them spending longer planning their trip than they do on actually on it,” he added. “These are frightening statistics and we aim to help our customers reduce their research phase through a quick and structured search process.
“Amid the current crisis the Inspire My Holiday platform is coming into its own providing customers with personalised inspiration right in their homes, while delivering incremental business directly to our hotel and tour operator partners.”
