American Affair has unveiled its new website and is celebrating by launching a competition exclusively for agents with five £50 John Lewis vouchers up for grabs.
The website introduces a new and improved Travel Agent Portal – a dedicated space designed to support American Affair’s agent partners with access to news and updates, details on current booking incentives, and downloadable marketing materials, including posters, images and videos. The aim is to equip travel agents with all the tools they need to effectively promote and sell holidays to America.
Key to the new website is the ‘Find My Holiday’ tool, an innovative feature that allows agents to filter holidays by duration, budget, and other preferences. This new functionality is designed to make the holiday search process as seamless as possible, equipping agents to present tailored options to their customers at the click of a button.
To mark the launch of the site American Affair is inviting agents to participate in a special competition centred around the Travel Agent Portal. There are five tasks to complete, each with a £50 John Lewis voucher up for grabs. The tasks are independent of one another, meaning agents can submit entries for as many of the tasks as they like, but their chances of winning are increased the more entries they submit. The five tasks are:
1) Navigate to the Marketing Materials section. Use the filters to find the Great American Journeys Utah A3 poster and download it. Submission of the poster = 1 chance to win £50
2) Navigate to the Find My Holiday tool. Filter Holiday Type to ‘Multi-centre’ and Location to ‘New England’. Submission of the correct name of the holiday result = 1 chance to win £50
3) Navigate to the Current Incentives section. Combine all the numbers starting with £ on the page. Submission of the correct number = 1 chance to win £50
4) Navigate to the News & Updates section. Looking at the ‘American Affair launches new website’ story, find the part about the Find My Holiday tool. We specify three ways in which the holidays can be filtered. Submission of the three specified filters = 1 chance to win £50
5) Navigate to the Special Offers section. Click ‘explore’ under the second listed offer (without any filters applied). Copy the URL of the page you’re taken to. Submission of the correct URL = 1 chance to win £50
Agents are required to submit their entries to marketing@americanaffair.com by 5.30pm on 18th October. Each correct entry will be entered into the draw for the corresponding task and winners will be selected at random and contacted shortly after the closing date.
Participation in the competition not only offers agents the opportunity to win prizes but also helps them familiarise themselves with the new website, enhancing their ability to promote and sell American holidays to their customers.
Nick Talbot, Head of Marketing at American Affair comments:
“We remain focused on supporting our agent partners with the best tools and resources, so we’re excited about the launch of our new website and the new features it offers. We believe that the new Travel Agent Portal and the ‘Find My Holiday’ tool will significantly improve the way agents interact with our products and help them sell our holidays more effectively.”
