American Affair, the sister operator to Canadian Affair, has launched a new partnership with Brand USA.
The partnership has been forged as American Affair continues to grow its market presence, with a series of joint activities being planned for the coming months.
The first phase of the partnership is a travel agents’ campaign designed to highlight the USA’s diversity as an ideal holiday destination, with a special emphasis on multi-state itineraries and journeys. The campaign will feature various agent training opportunities and new assets such as posters.
Throughout July, American Affair is offering a new incentive to its trade partners, allowing agents to earn up to £150 Love2Shop e-vouchers for every American Affair booking.
An exclusive agent event is also being planned with Brand USA to take place later in the year.
Nick Talbot, Head of Marketing at American Affair, says: “We’re delighted to be partnering with Brand USA, marking the beginning of an exciting chapter in American Affair’s growth journey.
“Our collaboration holds immense promise and, with Brand USA’s expertise and knowledge, we’re confident we can collectively paint a compelling portrait of the USA that will attract more travel agents and their customers.”
