Ambassador Cruise Line shows Ambition with first-ever Fam Trip

Six places available to win on six-night River Seine & Antwerp Experience

Following the successful launch of a UK-wide ship visit programme earlier this year, Ambassador Cruise Line has today announced that key agent partners will be welcomed onboard Ambition* in November for the operator’s first ever Fam Trip.

Sailing from London Tilbury on 26 November 2023, the six-night River Seine & Antwerp Experience will see 30 agent partners offered the opportunity to enjoy the ‘warmest welcome at sea’, courtesy of the UK’s premium value, no-fly cruise line.  Taking in Antwerp, Rouen and Honfleur, the sailing will offer them the chance to explore Ambition’s facilities, get a taste of her outstanding cuisine, discover the amazing entertainment on board and sample the available destination experiences.

Nicola Harper, Head of Distribution at Ambassador Cruise Line, said: “We are delighted to announce Ambassador’s first ever Fam Trip this coming November. We appreciate all the hard work our key agent partners do for us, and I’m delighted that we’ll be able to welcome them onboard Ambition as a thank you for their ongoing support. We know there is nothing like seeing and experiencing a product first-hand, and the team can’t wait to showcase our brilliant, premium value offering to our agent friends as they ‘enjoy themselves’ on the River Seine & Antwerp Experience.”

Places on Ambassador’s inaugural Fam Trip will be offered to the cruise line’s key agent partners in the first instance, with a further six available for agents to win in a competition set to run from Friday 26 May to Friday 16 June 2023.

To be in with a chance of winning their place onboard in November, agents simply need to let the Ambassador Trade Team know why they should join the Fam Trip by sending a video, a presentation or written proposal via email to or by posting on Ambassador’s dedicated trade Facebook page: Ambassador Cruise Line Trade Partners.

Entries will be judged on their creativity and inventiveness by a panel comprised of Nicola Harper, Divisional Sales Managers Karen Cameron and Louise Tansey, Trade Support Executive Beth Barker and Ambassador Apprentice Holly Brookes. The winners will be announced on the dedicated trade Facebook page on Friday 23 June 2023.