AmaWaterways has announced that its UK trade sales team expansion is now complete with the introduction of three new employees.
AmaWaterways appointed Hayley Gadd, Business Development Manager for the West Midlands and South West; Becka Herbert, Business Development Executive; and Harvie Lyons, Business Development Manager for the North of England, Scotland, and Northern Ireland.
The team will support AmaWaterways trade partners and expand the brand’s distribution across the UK.
Andrea Stafford, Director of Sales UK and Europe for AmaWaterways, said:
“With our newly created strategic and regional Business Development Manager roles, we can give more focused and elevated support to our trade partners.
“With our fleet set to expand to over 50 ships by 2032, there is a huge opportunity, and our focus is to ensure we give our partners what they need to capitalise on the unprecedented demand river cruising is experiencing and supercharge their sales.
“We believe any agent or operator that sells luxury ocean cruise, experiential touring or city breaks should be selling river cruising and it’s our mission to switch them on to AmaWaterways.”
Harvie Lyons, Business Development Manager for the North of England, Scotland, and Northern Ireland brings a strong background in marketing having been recognised with awards including employee of the quarter for his contribution to high performing campaigns.
Harvie said: “Having grown up around the travel industry, I am thrilled to bring my experience into the growing river cruise industry with AmaWaterways.”
