As well as providing agents with the resources they need to sell the Channel Islands the brochure has a clear emphasis on inspiring customers to visit and explore.
The brochure uses information featuring the CI Travel Group (CITM) team all of whom are based in the islands, as well as features including an Islander’s Guide section and top 10 things to do on the different islands.
According to Airways Holidays early booking can guarantee some great deals with many hotels offering free nights, free meals or free room upgrades, many valid only until February 28 2018.
Gill McCarthy, Sales Director at Airways Holidays said: “We are delighted with our new inspirational brochure; the Channel Islands are on many peoples’ ‘wish lists’ for 2018 and the brochure content encourages these clients to book early. There is so much to see and do on these wonderful islands and the brochure really helps agents bring this to life”.
Travellers looking for holidays in the sterling zone, are falling in love with the Channel Islands all over again and, as such, Airways Holidays sales are currently 50 per cent ahead of the same time last year. This has raised expectations for further growth in 2018.
Gill McCarthy, continued: “We have been very keen to find pro-active agents and have supported their own marketing campaigns, which has certainly paid off. The fact that a holiday in the Channel Islands involves no currency exchange has also influenced consumer choice to book.”
Airways Holidays have a trade friendly website, with a new easy to search offers section clearly highlighting any savings to the client and featuring packages which are quick to book online.
To encourage online bookings, agents who book any Channel Islands package online with Airways Holidays will be entered into a monthly draw to win a four star break staying at a Channel Islands hotel. Agents can also claim a £10 Love2Shop Voucher for every online booking, by emailing their booking reference to email@example.com. The offer is valid for bookings made from today until the end of January 2018.