Running until the end of July, the campaign showcases why the airline is a better way to fly to Los Angeles.
While the first phase, launched in October, focused on the many ways the airline can get customers from the UK to New Zealand, the second focuses on Air New Zealand’s direct London Heathrow to Los Angeles service showcasing its premium products including Business Premier and Premium Economy – recently named the best in the world by TripAdvisor.
Part two of the campaign also sees the return of Pete the kiwi, as he once again shares his flying experience onboard an Air New Zealand aircraft.
The marketing approach will be predominantly digitally-led across owned media and social media channels, with UK based digital agency Agenda 21 executing the paid media strategy which includes digital radio, digital out of home (DOOH) and online. The multi-channel campaign will see Air New Zealand collaborate once again with Auckland-based creative agency True, whose scope also covers the airline’s famed safety videos.
