The announcement comes as a renewed and refreshed bluebiz programme is launched globally with more than just a new look & feel but additional features and benefits for its members.
Following the announcement that Virgin Atlantic will join bluebiz and the recent addition of Kenya Airways, there are now eight airline partners in the corporate loyalty programme: Air France, KLM Royal Dutch Airlines, Delta Air Lines, GOL Linhas Aéreas, China Eastern Airlines, China Southern Airlines, Kenya Airways and Virgin Atlantic.
Bluebiz members will benefit from immediate savings when their employees travel on partner airline flights in selected markets.
Many companies around the world have introduced social responsibility initiatives into their business strategy. To support them in this commitment, bluebiz members now have the opportunity to participate in the CO2ZERO program that allows them to use their blue credits to offset their CO2 emissions related to their travel with Air France, KLM and Delta Air Lines.
Ancillary products (seats & luggage) can be purchased online when booking on airfrance.com and KLM.com.
A new simpler incentive scheme has been introduced in all markets based on the price of the ticket you have purchased, the higher the value of the ticket, the more blue credits you will earn.
In addition, it is now possible to purchase upgrades and rebook with blue credits directly online at KLM.com.
An option to allow travel agents to book and ticket award bookings has been introduced in most markets.
Patrick Alexandre, EVP Commercial Sales & Alliances, commented: “We are very glad to welcome Virgin Atlantic to bluebiz. Our joint SME customers will benefit from a unique commercial offer adapted to their business travel needs. This announcement comes with the renewal of the programme which aims to make bluebiz even more clear and even more simple to use. Our goal is to make bluebiz the most preferred corporate loyalty programme.”
Key points for the programme:
- Bluebiz has over 200,000 members in more than 125 markets
- Members can earn and burn blue credits on 8 airline partner’s flights
- One blue credit is one unit of local currency making it simple to redeem credits with the new revenue based incentive scheme
- All taxes and surcharges are included in the price of an award ticket and published fares and availability are used and paid for with blue credits. There are no hidden extras meaning a free ticket is a free ticket!
- Members benefit from the AFKL Corporate Benefits Program offering 10 specific benefits for bluebiz members including name changes, later payment options and corporate recognition throughout their customer journey with priority handling of travellers in case of disruptions
- Bluebiz has been recently awarded the Best SME Airline Loyalty Programme 2019 in the UK by SME magazine. The Air France-KLM Group was also awarded the SME Airline Group of the Year 2019 by the same publication.
