From rainy walks in Clacton, to the fields of Lancashire’s Lune Valley, agents from across the UK and Ireland dusted off their hiking boots and headed out of the house last week, as they took on the Inca Trail Steps Challenge with G Adventures. Each tasked with clocking up the 55,000 steps it takes to hike the famous Inca Trail. Over 140 agents completed the challenge either solo, or with a team and collectively tracked over 5 million steps over the four day period.
To motivate agents to go the extra mile, Craghoppers offered hikers that completed the challenge the chance to win a pair of Salado Desert Hi Boots from their new footwear range. Jill Woods, who went above and beyond with her team from Small Planet Travel, was selected as the lucky winner, having collectively worked up 90,800 steps.
“Thanks to G Adventures for a fantastic Inca Trail Steps Challenge, it certainly inspired us here at Small Planet Travel. A number of our clients trekked along with us and really engaged with the great content provided. A massive thanks to Craghoppers for providing a prize that we never expected to win – I can’t wait for my new boots!” commented Jill Woods.
Designed to help educate agents and cater to traveller demand for Peru, the challenge saw agents receive daily videos, training, maps and useful collateral to help increase their knowledge of the trek. The percentage of agents taking part who stated they were ‘extremely’ or ‘very confident’ in selling the Inca Trail increased from 20% to 87% over the week.
“The Inca Trail is one of G Adventures most sought-after trips and we designed this challenge to be a fun way for our agents to learn more about the trek. It was brilliant to see so many agents get stuck into the challenge, with lots of engagement and camaraderie coming through on our social media channels,” comments Stu Darnley, National Sales Manager.
“While the trail is well known, many agents aren’t that confident in selling the experience, so we tailored the content to help them understand what’s involved each day. Seeing the feedback from those who took part and the increase in their confidence to sell the trip is fantastic and this will help to cater to the increasing traveller demand we are seeing for our trips across Peru”.
The Inca Trail Steps Challenge ran as part of a wider Peru campaign, which includes dedicated agent training and webinars on lesser known regions, communities and trip offerings.