The Advantage Travel Partnership has anticipated an increase in demand for holidays at home and villa breaks this summer by rolling out a raft of new product to support its members with these emerging trends.
The entire supplier offering has been reviewed to identify gaps and potential new partnerships to ensure that members are able to sell holidays in line with key trends that have emerged as a result of COVID-19.
Over the past month, a number of new partnerships have been secured across a range of products providing Advantage members with increased options for clients when booking on their own systems. In addition, Advantage Holidays, the tour operator arm of the organisation, has beefed up its domestic product.
With the UK hospitality industry now reopen, Advantage has been in discussion with several UK operators and will soon be adding The UK Holiday Group to its list of domestic partners. They include Grand UK, Glenton Holidays & Palmer Holidays, an existing partner of Advantage, Anzcro, has also recently partnered with a UK Motorhome and Campervan operator called Spaceships which members can also book for clients looking for a staycation.
Advantage Holidays will focus on packaging lodges, cabins and holiday homes with local experiences and a UK dedicated page is now available on the organisation’s website.
In addition, new partnerships have been established with suppliers providing villa holidays including Ocean Florida, specialists in flight inclusive villa packages to Florida with 18,000 hotels and villas plus car hire and attraction tickets, and The Villa Collection which offers villas and apartments worldwide. Advantage is also already working with current partners including Gold Medal to increase its villa offering.
Kelly Cookes, Leisure Director at Advantage said: “COVID 19 will undoubtedly change the way we travel, how we choose a holiday and where we go this year and beyond. To support members to capitalise on an increase in demand for staycations and villa based holidays we have partnered with some fantastic brands which we believe will help our members deliver what the British travelling public really want this summer.”
