Following a competitive pitch, Accord will deliver a combination of brand and non-brand PPC activity designed to complement existing organic search performance. It will target luxury travellers who are unfamiliar with the Celebrity Cruises’ brand, as well as holidaymakers who have never cruised before.
Accord’s Chief Client Officer, Maria Payne, said, “Accord has a wealth of experience in the cruise sector, which is currently changing at a rapid pace. We are confident that, by combining this expertise with creative thinking and digital know-how, we will exceed all expectations.”
Gerard Nolan, Director of Revenue & eCommerce UK&I, of Celebrity Cruises, commented, “Celebrity Cruises is at a momentous time in its history, as we continue to invest in new ships and destination experiences. This newly refined PPC strategy will play an integral role in filling our growing guest capacity, allowing us to reach new-to-brand audiences and drive long-term business growth.