ABTA Webinar: Maximising Brand Awareness During the Coronavirus Crisis

Get an update on the ‘mood of the nation’ and customer sentiment towards travel. What can you be doing now to keep your brand alive and encourage ‘dreaming’?

Learn what customer’s priorities might look like for future travel and how travel brands can build customer confidence through the right messaging. Understand how to use channels such as social media and email effectively during the pandemic to reassure new and existing customers.

Speakers

• Komal Helyer, VP of Marketing, Pure360
• Sarah Wordsworth, Commercial Insight, Global, The Media and Entertainment Group
• Andy Headington, CEO, Adido

Maximising Brand Awareness During the Coronavirus Crisis

• 17 June 2020
• 10:30-12:00

ABTA’s business resilience webinars are delivered in collaboration with trusted ABTA Partners and moderated by ABTA. The webinars are free of charge for ABTA Members.