ABTA – The Travel Association is launching a new hybrid Travel Trends Conference that will provide insight on the latest industry trends, popular destinations, customer sentiment and marketing strategies.
Designed to support the continued recovery of travel businesses as travel returns, this is a full day event that will take place on 24 November. The hybrid format means participants can register for the in-person conference, which will be held at Google’s offices in central London, or join the virtual event, where they will watch a live stream of the sessions on the day and interact via a custom platform.
Attendees will get up-to-date information from industry leaders on important travel segments – including luxury, over-50s, youth and cruise – and hear about new technology developments and digital trends.
Industry experts will discuss how the pandemic has changed consumer behaviour, including shifts in holiday habits and buying behaviour, as well as a case study on how a company in another sector – Starling Bank – is successfully adapting to these shifts. It will also include insider knowledge into the way customers are engaging with brands and advice on agile communication strategies to respond to changing consumer sentiment.
ABTA will be revealing the results of new research, giving delegates a first look at some of the travel trends for 2022.
Speakers already announced include leaders from businesses such as GWI, Kuoni, Cosmos Tours, Carrier, Black Tomato, G Adventures and Byway Travel, Barrhead with more to be confirmed.
Both in-person delegates and virtual attendees will be able to submit questions live to expert speakers and enjoy networking opportunities at the end of the conference.
ABTA Director of Communications and moderator for the event, Graeme Buck, said:
“Devised to help travel businesses keep their fingers on the pulse and adapt to a constantly changing landscape, ABTA’s Travel Trends conference includes both expert advice and industry examples to showcase how businesses can capitalise on new opportunities and continue to build consumer trust.”
Register for your place or check out the event programme at abta.com/traveltrendsconf. Fees for ABTA Members and Partners are £175 for in-person and £125 for virtual attendance. Non-Member fees are £225 for in-person and £175 for virtual attendance. All figures are pre-VAT.
