ABTA has appointed Roberto Balasco as its new Head of Membership.
Roberto is currently Head of Sales at Kenwood Travel. He has previously worked within a number of other ABTA member businesses including Celebrity Cruises, Kuoni and Thomas Cook.
Roberto takes up post on 13 January. The role will see him work with and support ABTA’s members, and help to drive the association’s membership strategy.
Rachel Jordan, Director of Financial Protection and Membership, at ABTA said:
“With almost 30 years’ experience in travel, we’re really excited for Roberto to join our team. He has a passion for the travel industry, deep experience in the sector, and a real understanding of the benefits of being an ABTA member. This, along with his strategic experience and his commitment to delivering a premium service for businesses, makes Roberto well-placed to take over the Head of Membership role and provide exceptional support to our members.”
Roberto Balasco said: “I am really looking forward to this wonderful opportunity, joining ABTA as Head of Membership. I look forward to meeting our members at events, supporting them and seeing how we can further engage with ABTA members through new strategic ideas.”
ABTA has over 1,120 businesses in membership trading under more than 4,300 brands. Benefits of membership include the strong ABTA brand, access to expertise on legal, sustainability and operational matters including health, safety and security. ABTA also provides financial protection arrangements and is a strong industry voice, lobbying on behalf of members.
Roberto takes over the role from Danny Waine who is leaving the association in December to pursue personal ambitions.
