Abercrombie & Kent pledges to invest in Cox & Kings UK.
Cox & Kings last month appointed KPMG to seek a new owner for the business amid the ongoing concerns over Cox & Kings India’s finances.
A&K confirmed late last month it was in “advanced discussions” over a move for Cox & Kings UK before a deal was announced on Wednesday (4 December).
Speaking to TTG, Kerry Golds, now Managing Director of both brands said they complemented each other well, with Cox & Kings UK operating in the “premium luxury” space.
She also said the biggest attraction for A&K was Cox & Kings UK’s strong trade distribution channel.
A&K Founder Geoffrey Kent said: “This is an exciting time for A&K and the first iteration of growth plans globally.”