Julia Lo Bue-Said, CEO of Advantage Travel Partnership, has released a statement on the one-year anniversary of the re-opening of international travel, commenting that “A full year on since the reopening of international travel, it’s now hard to believe that a global travel industry was shutdown, with travel curbs and restrictions imposed by governments that we now know were completely ineffective public health measures.
“The restrictions that were imposed had a colossal impact on consumer confidence and dealt a hammer blow to our industry. It is imperative that governments the world-over learn from the past to ensure the same mistakes are not ever made again. Even today these ineffective ‘public health’ measures continue to be valid in some nations.
“For me personally, the pandemic highlighted the need for the outbound travel industry to grow its profile and lobbying capability with government. To continue working in unity as a sector, yet ensure that government has a very clear understanding of the economic and social benefit that outbound travel delivers as a business sector in its own right. We should never be in a position again where an entire eco system is shut down, leaving travellers unable to meet with friends and family, and what were once thriving businesses, left to pick up the pieces without any sector support.”