Visit Belfast has announced a major tourism partnership with leading hospitality group, Galgorm Collection.
The five-year strategic partnership between Visit Belfast and Galgorm Collection will focus on increasing visitor numbers, elevating global visibility and maximising economic impact across the region.
The partnership marks a pivotal advancement in Visit Belfast’s ongoing strategy to forge collaborative alliances with key industry stakeholders. The initiative is aimed at ensuring Belfast remains competitive and thrives on the international stage.
Galgorm Collection will play a vital role as a strategic partner, enhancing Visit Belfast’s initiatives to promote the city and region internationally.
The partnership will leverage Galgorm’s extensive portfolio of hotels, spa facilities and restaurants, integrating them into a comprehensive destination offering, particularly within the luxury and experiential tourism sectors.
Gerry Lennon, CEO of Visit Belfast, said collaboration is essential to driving sustainable tourism growth, adding: “We are delighted to welcome Galgorm Collection as a strategic partner, formalising a relationship built over more than two decades of collaboration across tourism and destination development initiatives.”
“Their dedication to quality and innovation aligns perfectly with our goal of positioning Belfast as a world-class destination.
“Together, we can amplify our international reach, attract diverse audiences, and deliver substantial economic benefits for the city and the wider region.”
Colin Johnston, CEO of Galgorm Collection, said “This strategic partnership represents a significant opportunity to further strengthen Belfast and Northern Ireland’s position as a world-class tourism destination.
“Galgorm Collection and Visit Belfast share a common ambition to invest in tourism, enhance the local economy, and create jobs in our community.
“By working collaboratively, we will continue to elevate the region’s reputation and deliver exceptional experiences that encourage business and leisure visitors to stay longer, explore more and return time and again.”
