Visit Armagh Puts Adventure and Experience at Heart of New Summer Tourism Campaign

Armagh City, Banbridge and Craigavon Borough Council unveils new 'Reopening Summer '20' campaign

Visit Armagh has launched a new video to promote the area’s wealth of outdoor beauty, rich cultural history and heritage, hospitality and variety of great places to stay as part of a new summer staycation tourism campaign.

From Armagh’s striking Palace Demesne and Park, Lurgan, Loughgall and Gosford Forest Parks to the southern shores of Lough Neagh, the ABC borough is home to some of Northern Ireland’s best havens for relaxation and recreation, and many hidden gems, and is ideal for a range of outdoor pursuits.

Famous around the world as Ireland’s ‘Orchard County’ and filled with thousands of acres of Bramley apple trees interspersed with forests, parks meadows and walking trails ideal for picnics – or just to take in the views – there’s plenty of space for everyone to enjoy.

Lord Mayor of Armagh City, Banbridge and Craigavon Council, Councillor Kevin Savage, said: “As more people look to staycation this year, our research shows that today’s visitor wants to reconnect with the beauty of Armagh and our wider borough, to spend more leisure time outdoors and to enjoy what we have on our doorstep.

“As one of the largest green council areas, we are fortunate to be home to some of the region’s most beautiful parks and spaces – many of which remain undiscovered by some but where a warm welcome always awaits.

“As our cities and towns come back to life, we’re encouraging more people to shop and stay local and to enjoy picnics using the best quality local produce and to savour the time they spend with us. There’s plenty to discover and it’s right here, right now.”

Working closely with Tourism Northern Ireland and Tourism Ireland, the council will be promoting a wide variety of things do, see and enjoy over the summer, sharing suggested travel itineraries for day, overnight and short break trips, as well as great places to eat, shop and visit.

Since March, Visit Armagh has been keeping its award-winning tourism credentials to the fore as part of a digital engagement programme, reminding audiences at home and away of the city and region’s unrivalled appeal as a must-visit destination. It also embarked on a series of initiatives to support a range of industry partners as the sector prepares to move to recovery mode.

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