Virgin Voyages announce the introduction of its first AI crew assistant Rovey.
The introduction is part of Virgin Voyages long-term AI initiative built with Google Cloud.
Rovey is an AI travel planning assistant that will be a tool for travel agents as it navigates cruise booking.
Agents can rely on Rovey for planning support offering human like recommendations based on customers travel style, timing and preferences.
Nirmal Saverimuttu, CEO of Virgin Voyages said: “We sail to more than 150 destinations, with 60+ itineraries on sale more than two years out. It’s a complex decision, and it matters. Our advisors care about getting it right for their clients. Rovey helps with that. She brings the most relevant options into focus and makes it easier to tailor recommendations for clients. That’s always our goal with AI: to free up processes in favour of human-to-human connections.”
Nathan Rosenberg, chief brand experience, marketing and momentum officer at Virgin Voyages added: “The best First Mates we work with spend their time building relationships, not answering the same foundational questions every week. When a Sailor arrives having already worked through the basics, the conversation becomes about the person and less about the itinerary. That is where trust is built. That is what drives a Sailor to rebook and to send their friends. Rovey shows up first so the First Mate can finish strongest.”
