2 February 2026
Viking has unveiled a new cultural partnership with Battle Proms Concerts, becoming a sponsor of the iconic open-air classical music series for the first time in 2026.
The partnership will see Viking support Battle Proms events at Burghley House and Hatfield Park, before taking on the role of presenting sponsor at the flagship concert at Highclere Castle.
The venue is already a longstanding cultural partner of Viking and is best known as the filming location for Downton Abbey. Battle Proms is one of the UK’s longest-running outdoor concert series, combining live orchestral music with fireworks, historic displays and aerial performances in landmark settings.
The collaboration reflects Viking’s ongoing commitment to the arts, music and history, extending the cultural enrichment experiences it offers onboard its ships to events closer to home.
Wendy Atkin-Smith, Managing Director of Viking UK, said: “We are delighted to begin this exciting new partnership with Battle Proms Concerts, and to offer our guests more opportunities to celebrate our shared passion for history and love of music.”
