Following the success of last year’s partnership, VIBE byJet2holidays has announced that it will be coupling up with Love Island for another year.
Ahead of the show returning on 5th June on ITV2 and ITVX, VIBE by Jet2holidays has revealed that it is the official travel partner of the summer series of Love Island 2023, for the second year running.
As TV’s biggest show of the year for 16- 34 year olds, the partnership is a fantastic way for the package holiday specialist to continue raising brand awareness of VIBE by Jet2holidays.
Jet2holidays will use the brand partnership to help independent travel agents and homeworkers drive sales and awareness of VIBE by Jet2holidays, as part of its award-winning Partners2Success approach.
Jet2holidays has developed a number of bespoke marketing initiatives, such as window posters, social media collateral and branded merchandise, all of which is designed for them to increase awareness and boost sales.
A competition will also give independent travel agents and homeworkers seven chances to win Love Island merchandise when they promote VIBE by Jet2holidays.
Lloyd Cross, General Manager of Trade Sales atJet2holidays, said:
“Our brand partnership with Love Island last year was a huge success, so we are delighted to be announcing VIBE by Jet2holidaysas the official travel partner of the show once again. As one of the most popular and talked about shows of the summer, the partnership is a fantastic way for us to showcase all the benefits of booking a VIBE by Jet2holidays getaway and the range of award-winning holidays we have on offer for young people. Through a range of activities and exclusive competitions, we will be able to engage with a key audience and ensure customers enjoy a summer of VIBE with us. Once again, we are demonstrating our continued commitment to working with independent travel agents and homeworker partners to help increase their sales and grow their businesses.”
Jason Spencer, Business Development Director, ITV, said:
“As Love Island lands again in Majorca, we are so pleased to see VIBE by Jet2holidays return as the show’s official travel partner. Our evolving partnership continues to flourish, and we are excited to see their plans for 2023 take off this Summer.”
If you are an independent travel agent and are interested in learning more about how you could benefit from working in partnership with Jet2holidays, please visit the company’s dedicated trade site: trade.jet2holidays.com