TUI Group revealed that bookings are 84% ahead of this time last year and that they are achieving a 10% increase in the average selling price of summer 2021 holidays.
The Group said it was seeing ‘strong customer intention to travel, with many customers wanting to secure their summer holidays well ahead of time’.
A spokesperson for TUI said: “Although we remain early in the booking cycle, we see a favourable development, with bookings up 84% and ASP up 10% versus prior year, made up of both new bookings and rebookings and helped by the early launch of the Summer 21 programme.”
“We will monitor and flexibly adapt our capacity, in line with demand as well as travel restrictions, to ensure we continue to responsibly offer our customers a range of safe winter holiday options.”
The travel giant sold just 15% of its summer 2020 capacity due to travel restrictions surrounding the Covid-19 crisis, but it has still managed to take 1.4 million people on holiday since it relaunched its operations in mid-June.
Chief Executive Friedrich Joussen added: “Our integrated model, underpinned by our trusted and leading brand, offering differentiated products and attractive value propositions, combined with proven flexibility in a volatile environment, means we are strategically well placed to benefit as leisure travel volume recovers over the coming seasons.
“We are on track to complete the additional stabilisation package provided by the German Federal government as announced on 12 August with waiver approval secured from our Senior Notes bond holders.
“Our Global Realignment Programme is firmly underway with digitalisation initiatives accelerated throughout the Group. TUI will emerge a stronger, leaner, more digitalised business and is well positioned to benefit from the expected recovery.”