Tourism Ireland, together with four golf and tourism operators – including Clandeboye Golf Club and Lough Erne Resort – attended the BMW International Open golf tournament in Munich recently, at Golfclub München Eichenried.
Part of the DP World Tour, the BMW International Open attracts thousands of spectators each year – providing a fantastic platform to showcase our superb golf. Tourism Ireland is reminding German golfers that The Open will return to Royal Portrush in 2025 and that Adare Manor will host the Ryder Cup in 2027.
Nadine Lehmann, Tourism Ireland’s Manager Germany, said “Our presence at this year’s BMW International Open is an excellent opportunity to remind German golfers that Northern Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday on the island of Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting German golfers.”