Thomas Cook is launching a loyalty scheme to help customers earn cash rewards on day-to-day spending on groceries or clothes to go towards their next holiday.
Rewards can be earned by spending with over 3,000 brands online through the Thomas Cook Rewards website and App, plus a small selection of retailers on the high street.
Labelled Thomas Cook Rewards, the new scheme is in partnership with loyalty specialist Gobsmack.
Rewards are tracked in an online wallet, or app and can be transferred to a Thomas Cook gift card ready to be used exclusively in a Thomas Cook store to pay for holidays.
Customers will be reminded in real time if they are making an online purchase that could earn them cash rewards.
“Times have changed and we want to offer our customers a rewards scheme which suits modern, everyday spending habits,” said Stuart Boon, head of commercial at Thomas Cook Money.
“We may be rich in heritage, but we’re also focused on finding new, innovative ways to keep customers at our heart and have the happiest holidays possible.”
Paul Glen, commercial director at Gobsmack, added: “Through relevant offers, personalised communications and tangible financial value, the scheme is poised to drive deeper customer engagement with the Thomas Cook brand.”