Thomas Cook has announced the official launch of MAIA, a new AI-powered travel assistant. Thomas cook has said it is designed to make planning and booking holidays faster, simpler and more personalised.
Integrated directly into the Thomas Cook app, MAIA – short for My AI Assistant – allows customers to search, plan and book complete holidays through a conversational experience. It guides customers from the initial travel idea through to personalised recommendations and bookable holiday options.
MAIA can also be used to assist with post-booking queries – from changing travel dates and passenger names to answering questions about bookings and refund policies.
Powered by advanced AI and connected to Thomas Cook’s live holiday inventory, MAIA is said to act like a ‘personal travel advisor’
Nicholas Smith, Dynamic Packaging Director at eSky Group, parent company of Thomas Cook, said:
“Artificial intelligence is fundamentally transforming travel, which is why we’re incredibly excited about what MAIA brings to our customers. Planning a holiday should feel as enjoyable as the trip itself, but some can find it time-consuming and overwhelming.
“MAIA changes that by allowing customers to simply describe what they’re looking for and, in seconds, receive tailored holiday options they can refine and book with ease. It’s about combining the reassurance of Thomas Cook’s expertise with the speed and intelligence of AI.”
