‘Taste the Island’ Urges NI Tourism Board

Tourism NI Encourages Industry and Visitors to have a taste

Tourism NI recently held a series of workshops across Northern Ireland to inform the tourism industry about an eight-week ‘Taste the Island’ showcase of food and drink set to run later this year from September to November. The initiative is part of a three-year commitment to be delivered in partnership with Tourism Ireland and Failte Ireland.

The eight-week programme will build on the success of Year of Food and Drink in 2016 as well as Northern Ireland’s recent recognition as ‘Best Food Destination’ through the International Travel and Tourism Awards.

The all island celebration will provide domestic and international visitors with compelling reasons to visit Northern Ireland through the promotion of food festivals and events, high quality local produce and authentic food and drink experiences.

Speaking at the workshops, Aine Kearney, Tourism NI Director of Business Support & Events said;

“As part of the visitor experience, food and drink presents an opportunity to drive economic growth, which in turn supports our strategic ambition to develop both the seasonal and regional extension of tourism. There is a remarkable energy across the tourism sector in Northern Ireland and this initiative is the perfect way to celebrate the quality, innovation, creativity and entrepreneurship within our food and drink industry.

“We encourage those working in the food and drink industry in Northern Ireland to get behind the initiative and use the platform as a way to motivate both international visitors and locals alike to enjoy the high quality produce available here.”